¡Salud! Wine Auction Bidding Application
TV & STREAMING
¡Salud! needed a technology partner to help them improve the auction-goer experience and maximize the impact of their annual Big Board Auction and Pinot Party.
Our collective vision
When ¡Salud! and Solid Digital came together, we got right to work on evaluating the previous technology and developing a deep understanding of key challenges auction-goers faced in the room:
- Seeing real-time bid status was more difficult than it had to be
- New bids would be locked when an active bid was in progress
- If tickets were sold out, remote attendees had no way to engage and contribute
- The process of placing a bid require auction-goers to wait in line
- There was no way to digital engage and promote event sponsors
With these challenges front-of-mind, our teams went to work on mapping out a technology solution that, quite simply, made the experience of attending this celebrated event that much more seamless and enjoyable.